Brand Benefits of a Nashville Smile Bar Activation
The pros of having one of our booths at your venue or event probably seem obvious — a fun activation for your guests and printed keepsakes for them to remember you by. But the real benefits of what Nashville Smile Bar can do for your brand extend much further!
Data Collection
Email addresses, phone numbers, and surveys
One of the most important tools in a brand’s marketing arsenal is the email list. In a world where social media algorithms are ever-changing and actually reaching consumers is continually challenging, the email list remains a crucial direct and controllable line to your consumer that can generate real traffic and conversions. Smile Bar can easily help grow your list, simply by prompting guests to enter an email address to receive a digital file of their image!
The ability to gather valuable information goes one step further— Smile Bar can administer customized surveys to your guests to collect any sort of data (age range, hobbies, consuming habits, etc.). And of course we can get creative! How about incentivizing guests to respond to a question or survey in order to register for a branded giveaway?
Social Content and Brand Exposure
Instant content, brand exposure, and engagement
A Smile Bar booth allows your guests a fun way to create instant social content. Whether its photos or gifs, we always encourage guests to post, share, and tag their memories. Not only does this enable your brand to give guests something of value to them, but it also means brand exposure beyond the event for you! Customized overlays and branded hashtags are just some of the ways we can help you capitalize on this content.
This is also exactly the kind of moment for which we created our Hashtag Printer and Live Social Wall activations! Both further encourage your guests to engage socially during your event! The Live Social Wall can be programmed to curate up-to-the-minute content from a variety of social media accounts and/or platforms through the use of specific hashtags. It also pairs wonderfully with the Hashtag Printer, which allows guests to print content from that curated feed. Your guests are no longer limited to images taken by the booth but can upload and print any image from the event, capturing and sharing a wide variety of memorable moments and increasing your social presence!
All of this content creation also means high quality content for your own social media platforms and website, as well as opportunities to continue to find and engage with your guests long after their experience at your venue or event has come to an end.
