A new Kenny Chesney album. A lawn full of No Shoes Nation. And a photo experience built to give fans something from the day they could actually take home.
For the release of Silver Sands Marina, the lawn outside The Pinnacle at Nashville Yards became an extension of the album itself. The outdoor fan experience was free to attend, with music, food, games, merch and plenty happening before the evening moved inside.
Nashville Smile Bar was there as part of the larger activation, creating a custom photo experience built for the fans moving through it.
Projects like this are a big part of what we do. From launches and pop-ups to multi-day events and large-scale brand activations , we build photo experiences that can live inside a much bigger production while still feeling intentional to the event around them.
BUILT FOR THE FANS
A keepsake from release day.
Our job was simple: give fans a place to step in, make a photo and walk away with a physical piece of the celebration.
The booth lived right in the middle of the outdoor activation, surrounded by the visual world of Silver Sands Marina. Guests could make a photo, take their print and add another memory to a day already built around the new record.
For an album release, that tangible takeaway matters. Long after the lawn clears out, the print is still there.
PART OF A BIGGER EXPERIENCE
The album had its own world outside The Pinnacle.
The celebration stretched well beyond the stage. The release activation included a replica marina, oversized goldfish, games, food trucks, bars, merchandise and fan experiences built around the record.
That scale is exactly what makes projects like this interesting to us. The photo experience isn't the whole event—and it shouldn't try to be. It's one carefully designed piece of a larger environment.
For corporate events and large-scale brand activations , we can customize the experience around the production, campaign and guest flow so the booth feels like it was always supposed to be there.
Event details: MusicRow
THE PHOTOS BECAME PART OF IT
One print at a time, the wall started telling the story.
As people came through the booth, the collection of prints grew with them. Friends. Couples. Families. Fans who had come downtown to be part of release day.
By the end, it wasn't just a display of photo booth pictures. It was a visual record of the people who showed up.
FROM THE LAWN TO THE STAGE
Then the night moved inside.
The release celebration culminated with Kenny Chesney inside The Pinnacle, performing a 22-song set that mixed songs from Silver Sands Marina with music spanning his career.
Outside, our piece of the day was about something smaller and more personal: giving the people who came to celebrate the record a photograph that belonged to them.
That's the role Smile Bar can play inside a much larger production: a distinct, guest-facing experience that supports the bigger idea without competing with it.
Release-show coverage: WFMS
NASHVILLE, TENNESSEE
New music. No Shoes Nation. A lot of photos.
We love an event where the photo experience doesn't feel added on—it feels like it belongs there.
Silver Sands Marina was one of those.
FROM THE BOOTH
Faces from Silver Sands Marina.
A few of the fans who stepped in front of the camera during the Nashville release celebration.
PLANNING A LAUNCH, POP-UP OR LARGE-SCALE ACTIVATION?